Property Sales Services

Why sell your home with Watson Property?

Moving home is a family business, not just “business” - first established in 1889, we are a 5th generation family estate agency helping other families make their home moves for almost 140 years! We advertise on the same top property websites as the major estate agents, so your potential buyers will easily be able to find your new listing.

  • Simple clear fees

    You'll find no smoke & mirrors, and no nasty surprises. We don't hide behind jargon, and ALL of our clients get a great deal, not just a few! We advertise our fees openly & honestly on our website, so you can make an informed choice before you contact us.

  • Pay nothing upfront

    Most estate agents charge an upfront fee when you list the property For Sale to cover photography and advertising, then charge you a separate sales commission upon completion of sale. Our standard photography and advertising costs are included in our sales commission, we charge nothing upfront.

  • No VAT to pay

    The majority of estate agents add 20% “value added tax” onto their fees. We don't charge VAT so the fee we quote is the exactly the fee you pay.

  • Powerful advertising

    We list on the top Northern Ireland property websites, and your property will be advertised along-side properties listed by the major estate agents. You can be certain no savvy buyer will miss out on your property listing, no matter where they are in this country, or across the world!

  • Top notch presentation

    Professional photography, including bespoke 360° online virtual tour of your property, or a 4k property video, will showcase what you have to offer in the most eye catching way.

  • Generations of experience

    We have extensive experience through 5 continuous generations of the Watson family! Founded in 1889, we have evolved to meet the needs of the times we live in. Our business is designed for 21st century estate agency, making the most of modern tech but retaining a family friendly ethos.

Watson Property charge an all-inclusive sales commission

Our all-inclusive sales commission is based on the selling price of your property.

To simplify matters, we include standard advertising and professional photography services, all in the one fee. Many estate agents charge their clients a substantial additional fee upfront, often costing hundreds of pounds, called a "listing fee" which is charged separately to their sales commission.

Most estate agents also add 20% VAT to the fees they quote, but with Watson Property, you pay just one all-inclusive fee, with nothing payable upfront.

Hands At Meeting Table

What's included:

  • Check Mark Sales evaluation, property particulars & advertising on the top property portals

  • Check Mark Generations of experience

  • Check Mark Professional photography

  • Check Mark Optional 4k video or 360 degree tour

  • Check Mark Drone photography (weather permitting)

  • Check Mark For Sale sign

  • Check Mark Agent support from start to finish

All in all, a thoroughly comprehensive sale package for just one all-inclusive fee

Areas we cover

We can comfortably cover all of the towns, cities & countryside around Belfast, including Bangor, Newtownabbey, Lisburn, Carrickfergus, Newtownards, Lisburn & Antrim. We are also happy to advertise any properties further afield, anywhere in Northern Ireland.

Northern Ireland

What do we charge?

Typically estate agents do not quote their fees on their websites, but we offer such a great deal that we are more than happy to tell you!

Our low overheads mean that we can pass on substantial savings to our clients. We charge 0.5% commission based on the selling price of your property, so if your property sells for £150,000, our fee will be £750, and if your property sells for £300,000, our fee will be £1,500, and so on. Our minimum sales fee is £750, this fixed fee applies to properties sold for £150,000 and under.

Importantly, we don't charge separately for advertising or photos, and we don't charge VAT either, which represents a considerable saving for savvy clients.

If your home sells for £150,000 or more…
Pay 0.5% of the final sales price
If your home sells for £150,000 or less…
Pay £750 Fixed Fee
  • Free Photography Free Photography
  • Free Marketing Free Marketing
  • No VAT to pay No VAT to pay

So, you've decided to sell, what next?

  • 1 Call us to arrange a home visit

    Whether or not you already have an opinion on the value of your property. At the home visit we can discuss your needs, the potential value of your home, and if you are ready to start advertising, we can take photographs and measure up on that very day.

  • 2 Energy assessor

    If you don't already have one, we will refer you to an energy assessor to produce an Energy Performance Certificate (EPC) for your property which is a legal requirement when advertising and selling property.

  • 3 Appointments

    Once the advertising has been created and your listing is live online, we will book appointments for potential buyers to view your property.

  • 4 Legal Matters

    If you are happy to accept an offer from a potential buyer, you will need to appoint a solicitor to handle the conveyancing (legal transfer of ownership). If you do not already have a solicitor, we will help you to find one.

  • 5 Property Access

    Access to your property will be requested from various building surveyors working on behalf of the purchaser and/or their lender.

  • 6 Conveyancing

    Once the conveyancing process reaches an advanced stage, your solicitor and the solicitor acting for the purchaser will agree a completion date. After this point, the sales contract will be signed by both the vendor (you) and the purchaser. The completion date usually depends on when the legal work can be finalised by, and if there is a 'chain', ie. If you are purchasing a replacement property, and / or if your purchaser is selling a property in order to move.

  • 7 Completion day

    On completion day, the property changes hands and keys are handed over by us, the estate agent. At this point the solicitor will discharge any costs including the sales commission.

We are with you, all the way from the day you call us to the sales completion!

GO AHEAD, INSTRUCT WATSON PROPERTY TO SELL YOUR HOME!

Firstly we will need access to your property during daylight hours, to take photos, sign contracts and measure up.

To book, please call 028 9050 2845 or fill in the contact form below:

Please check you have entered all details correctly:

--- Preferred time ---
--- Type of property ---
--- No. of receptions ---
--- No. of bedrooms ---
--- No. of bathroom ---
--- Heating type ---

Getting ready for photographs

Before we book to take photographs of your property, bear in mind that clever presentation will help you to find the right client and achieve the best price. Our seven lucky tips for presenting your property to the public should be applied before the photographs are taken, and maintained throughout the sale to keep your property in tip top condition.

Cleaning
Thorough cleaning will create a great first impression every time, and this extends to the outside also.

Repairs
Carry out repairs for minor jobs, replace damaged flooring, fix cupboard doors, guttering etc. Your viewers will see neglected maintenance everywhere, even if they are relatively minor repairs, and this will discolour their view of the whole property.

Kerb appeal
In particular, the entrance to your property should be smart and clutter free. make use of what you have, a nicely planted pot and freshly painted door will look great. Excellent first impressions can work wonders!

Neutralise
Your tastes may not suit your buyer, viewers will find it more difficult to identify with your home if you have loud colours or have made bold interior design 'statements'. If you choose to redecorate before presenting to the market, choose neutral earthy colours that everyone will feel comfortable with.

De-clutter
Clutter makes your home look smaller to any viewers, and will not look appealing in photos. Show off the whole of your space, keep clutter out of sight!

Ambience
Tobacco smoke, pet and cooking smells, damp and cold will create a strong impression on your viewer and probably an adverse one. Careful ambient lighting, some heating, making the most of natural light, and good ventilation will create a welcoming ambience for viewers.

Organisation
The viewer should easily recognise each room as defined for the purpose intended. Gym equipment in the dining room, storage boxes in the bedroom and computer tables in the lounge will give the impression of inadequate space.

Remember, when you home is on the market, it must be as good as an enticing shop front, a good restaurant, or a welcoming hotel. The image you project to viewers, even the most subtle details, will make all the difference to whether or not they 'buy in' to what you are offering.