Property Sales Services

Why sell your home with Watson Property?

Moving home is a family business, not just “business” - first established in 1889, we are a five generation family estate agency helping other families make their home moves for over 130 years.

  • Simple clear fees

    You'll find no smoke & mirrors, and no nasty surprises. We don't hide behind jargon, and all of our clients get a great deal, not just a few!

  • No listing fee

    Most estate agents charge an upfront fee when you list the property For Sale to cover photography and advertising, then charge you a separate sales commission upon completion of sale. Our photography and advertising costs are included in our sales commission, we charge nothing upfront.

  • No VAT to pay

    The majority of estate agents add 20% “value added tax” onto their fees. We don't charge VAT so the fee we quote is the exactly the fee you pay.

  • Powerful advertising

    We can reach exactly the same buyers as every other estate agent! We use all of Northern Ireland's property portals, as well as our own website & social media sites. You can be certain no savvy buyer will miss out on our advertising, no matter where they are in this country, or across the world.

  • Top notch presentation

    Professional photography, including a bespoke 360° online virtual tour of your property, will showcase what you have to offer in the most eye catching way.

What's included in our sales package?

We offer a straightforward commission package based on the selling price of your property, and to simplify matters ever more, we will also include advertising and professional photography services, including a 360° virtual tour, in our commission fee. Many estate agents charge a substantial fee upfront called a “listing fee” which is in addition to their sales commission. With Watson Property there's nothing to pay upfront, all fees are settled upon completion of sale.*

* Cancellation Fees Apply

Hands At Meeting Table

Included as standard

  • Professional wide angle photography
  • 360 virtual tour
  • Measurements & description
  • For Sale sign
    (Availability restricted to Belfast +20 miles region)

Optional Extras

( at additional cost )

  • Drone photography
  • Property video
  • Floorplans
  • Large format advertising

We pride ourselves on delivering refreshingly clear, honest and upfront pricing & services to all of our clients.

Where do we sell property & what types of property do we sell?

We are based in Belfast, but have sold property across Northern Ireland over many years, and are happy to talk to you wherever your home is, and whatever the value. Your property will be advertised online alongside the listings placed by all other estate agents on the premier property portals, meaning that when a user searches for a property like yours, they will find it!

Northern Ireland

Our fees are simple and honest

Our fee for selling your home is simply based on the selling price. No VAT is applied to fees, there are no extra charges for advertising and photography, and there is nothing to pay upfront.

If your home sells for £150,000 or more…
Pay 0.5% of the final sales price
If your home sells for £150,000 or less…
Pay £750 Fixed Fee
  • Free Photography Free Photography
  • Free Marketing Free Marketing
  • No VAT to pay No VAT to pay

So, you've decided to sell, what next?

  • 1 Call us to arrange a home visit

    Whether or not you already have an opinion on the value of your property. At the home visit we can discuss your needs, the potential value of your home, and if you are ready to start advertising, we can take photographs and measure up on that very day.

  • 2 Energy assessor

    If you don't already have one, we will refer you to an energy assessor to produce an Energy Performance Certificate (EPC) for your property which is a legal requirement when advertising and selling property.

  • 3 Appointments

    Once the advertising has been created and your listing is live online, we will book appointments for potential buyers to view your property.

  • 4 Legal Matters

    If you are happy to accept an offer from a potential buyer, you will need to appoint a solicitor to handle the conveyancing (legal transfer of ownership). If you do not already have a solicitor, we will help you to find one.

  • 5 Property Access

    Access to your property will be requested from various building surveyors working on behalf of the purchaser and/or their lender.

  • 6 Conveyancing

    Once the conveyancing process reaches an advanced stage, your solicitor and the solicitor acting for the purchaser will agree a completion date. After this point, the sales contract will be signed by both the vendor (you) and the purchaser. The completion date usually depends on when the legal work can be finalised by, and if there is a 'chain', ie. If you are purchasing a replacement property, and / or if your purchaser is selling a property in order to move.

  • 7 Completion day

    On completion day, the property changes hands and keys are handed over by us, the estate agent. At this point the solicitor will discharge any costs including the sales commission.

We are with you, all the way from the day you call us to the sales completion!


Firstly we will need access to your property during daylight hours, to take photos, sign contracts and measure up.

To book, please call 028 9050 2845 or fill in the contact form below:

Please check you have entered all details correctly:

--- Preferred time ---
--- Type of property ---
--- No. of receptions ---
--- No. of bedrooms ---
--- No. of bathroom ---
--- Heating type ---

Additional Extras

Getting ready for photographs

Before we book to take photographs of your property, bear in mind that clever presentation will help you to find the right client and achieve the best price. Our seven lucky tips for presenting your property to the public should be applied before the photographs are taken, and maintained throughout the sale to keep your property in tip top condition.

Thorough cleaning will create a great first impression every time, and this extends to the outside also.

Carry out repairs for minor jobs, replace damaged flooring, fix cupboard doors, guttering etc. Your viewers will see neglected maintenance everywhere, even if they are relatively minor repairs, and this will discolour their view of the whole property.

Kerb appeal
In particular, the entrance to your property should be smart and clutter free. make use of what you have, a nicely planted pot and freshly painted door will look great. Excellent first impressions can work wonders!

Your tastes may not suit your buyer, viewers will find it more difficult to identify with your home if you have loud colours or have made bold interior design 'statements'. If you choose to redecorate before presenting to the market, choose neutral earthy colours that everyone will feel comfortable with.

Clutter makes your home look smaller to any viewers, and will not look appealing in photos. Show off the whole of your space, keep clutter out of sight!

Tobacco smoke, pet and cooking smells, damp and cold will create a strong impression on your viewer and probably an adverse one. Careful ambient lighting, some heating, making the most of natural light, and good ventilation will create a welcoming ambience for viewers.

The viewer should easily recognise each room as defined for the purpose intended. Gym equipment in the dining room, storage boxes in the bedroom and computer tables in the lounge will give the impression of inadequate space.

Remember, when you home is on the market, it must be as good as an enticing shop front, a good restaurant, or a welcoming hotel. The image you project to viewers, even the most subtle details, will make all the difference to whether or not they 'buy in' to what you are offering.